Inovva Continues Canadian Expansion with Oyster Group Acquisition

Montreal, Canada, April 24, 2017 – Inovva is proud to announce that it has acquired the Oyster Group, a Halifax-based company offering circulation management and fulfillment services to regional and specialty magazines in Canada and the United States.

Inovva’s web-based suites of publishing management tools allow publishers to work from a consolidated database, making it easier to track and monetize all activities, products and services. This includes magazine subscriptions, newsletter recipients, contest entries and event attendees.

The transaction makes Inovva the only Canadian provider of audience management services with offices in four provinces: Quebec, Ontario, Alberta and Nova Scotia.

A great fit

“This is very exciting news,” says Inovva President Brinda Luckoo. “The Oyster Group has an excellent reputation in the publishing industry and we are very keen to bring their expertise to our clients. They are well known as a dedicated, hard‑working group of professionals who have been helping publishers build their paid subscriptions for some 25 years.”

“We spent quite some time looking for the right buyer,” says Faith Drinnan, Oyster Group founder and CEO. “Inovva has the personnel, the skills and the vision to ensure ongoing growth for the business we started in 1992. The company shares our values and commitment to both clients and staff. Plus, they have the most extensive range of traditional and digital offerings in Canada.”

A smooth transition

Inovva will ensure seamless service continuity to the Oyster Group clients it is assuming. In addition, Oyster Group staff and offices will remain intact, bringing a new standard of service to Atlantic Canada.

Faith Drinnan has been helping magazines acquire and retain subscribers since 1979. While Faith will soon retire from Publishing, Jennifer Taylor, the Oyster Group’s former Vice-President, Client Services, will assume the position of Director of Accounts with Inovva. “Jennifer’s extensive leadership as well as great circulation and audience management expertise will be tremendous assets to Inovva’s team,” says Luckoo.

This is Inovva’s second acquisition in 2017. In January, the company purchased Publish2Profit, a Calgary-based technology company that offers online sales and accounting solutions specifically tailored to the needs of magazine and periodical publishers. Both deals fit perfectly into the Inovva’s development strategy to continuously improve its offering and bring value to its customers.

About Inovva

Inovva provides state-of-the-art digital tools designed to drive growth in the media and publishing industries. The company delivers forward-thinking solutions and expertise that cover all aspects of audience engagement, subscription fulfilment, sales management, rights and royalties management, as well as content management for print, web and mobile platforms. Inovva is a wholly owned subsidiary of EquiSoft Inc., with head offices located in Montreal, Quebec. Website:

Brinda Luckoo, President

José Quiroz, Marketing Advisor