Inovva Pursues Its Growth by Welcoming Esteemed Publishing Strategist Louis Audet

Louis Audet, Senior Account Manager, Inovva

Montreal, Canada, June 19, 2017 – Inovva is pleased to announce the appointment of Louis Audet as Senior Account Manager. The hiring of Mr. Audet is part of Inovva’s continued strategy to drive growth.

Louis Audet’s arrival comes just a few months after two major acquisitions: The Oyster Group, a Halifax-based company offering circulation management and fulfillment services, and Calgary-based Publish2Profit which offers web-based tools to manage advertising sales.

A highly skilled marketer with extensive industry experience

Louis brings over 25 years of experience in the publishing industry. His marketing expertise gives him an edge in developing efficient strategies and creative marketing tools. Louis served as the President of AQEM (Association québécoise des éditeurs de magazines) and was formerly the Retail Sales and Book Division Manager, Quebec, for Rogers Publishing.

Known for his result-oriented management style, Louis is driven by the increasingly complex challenges of delivering publishing products, and by the many opportunities for improvement across the value chain. His deep industry knowledge and supportive approach will be keenly appreciated by circulation teams seeking to meet specific objectives and increase sales.

“We are thrilled to have Louis join our team, says Inovva President Brinda Luckoo. His long-standing experience and determination to find and implement the best solutions will be of great benefit to our clients. We expect he will have a significant role in helping our clients grow their revenue and in developing our business .”

About Inovva

Inovva provides state-of-the-art digital tools designed to drive growth in the media and publishing industries. The company delivers forward-thinking solutions and expertise that cover all aspects of audience engagement, subscription fulfilment, sales management, rights and royalties management, as well as content management for print, web and mobile platforms. Inovva is a wholly owned subsidiary of EquiSoft Inc., with head offices located in Montreal, Quebec. Website: inovva.com.

SOURCE: 

José Quiroz, Marketing Advisor
1-888-989-3141, ext. 273
jose.quiroz@inovva.ca