Inovva will sponsor Canada’s Magazine Conference: MagNet 2018

Montreal, April 24, 2018 – Inovva will be sponsoring the biggest magazine conference in Canada this year : MagNet. The event will take place Wednesday, April 25 and Thursday, April 26 in Toronto. MagNet is North America’s largest gathering of magazine media stakeholders and will include more than 24 sessions and keynotes, panel discussions, awards and networking receptions attracting 800+ people from across Canada and beyond.

‘Inovva is proud to be part of MagNet and continue to work with Magazine Canada’  Brinda Luckoo, President

Keynote speakers this year will be:

  • David Leonard, Director of Events, the Walrus
  • Sheila Sampath, Director, Shameless Magazine
  • James Hewes, president & CEO, FIPP

Event’s website:




Wednesday, April 25th, 2018

7:45am–8:45am, Sunrise Social: Mobile Photography and Instagram Tips

9:00am–9:30am, Global Intensives – Key Trends in the Publishing Industry: Lessons from the FIPP Congress & the DIS

9:00am–10:15am, Making the Leap to Books , The Modernization of the Canada Periodical Fund & Investing in Magazines: How (and Why) To Dive Head First Into Publishing

9:45am–10:15am, Global Intensives – The Economist: Doubling Down on Circulation to Grow Audience and Profits

10:45am–12:00pm, How to Stop Wasting Your Time on Digital, How to Tap into the Power of Influencers, How Canadian Marketers Can Leverage Data for Greater Profitability & Beyond Clickbait

12:00pm–1:30pm, Buffet Lunch at MagNet Square

1:30pm–2:45pm, Magazines, SEO & the Power of Search: Getting Found on Page One…, @Sree’s Social Media Status Report, Meaningful Inclusion: Diversity in your Editorial Process & So, the Results are in and They Suck: What Now?

3:15pm–4:30pm, Magazine Resilience: Who’s Buying at Retail?, What’s Your Professional Strategic Plan?, The Key to Successful Events & Throw Things @Sree* (He Won’t Duck)

4:30pm–6:30pm, Inovva Soirée and Volunteer of the Year Awards


Thursday, April 26th, 2018
8:45am–5:00pm, Arts & Literary Magazines Summit

9:00am–10:15am, Advertising Partnerships and the New Magazine Ecosystem: Turning the Revenue Model on its Head Through Innovation & Canadian B2B Advertising Research Results

10:45am–12:00pm,  Your Interface is Your Brand & How to Get 10% More $$ from Every Advertiser!

12:00pm–1:30pm, Buffet Lunch at MagNet Square

1:30pm–2:45pm, How to Turn Facebook’s Recent Changes Into Big Ad Dollars! & Enhancing Editorial Through Digital Design

3:15pm–3:45pm, Global Intensives – BBC Good Food’s Cross-Platform Success Story

3:15pm–4:30pm, Exposing Ad Fraud and Other Forms of Digital Deception

4:00pm–4:30pm, Global Intensives – Magazine Media: Better. Believe It.



Join us for some cocktails in Magnet Square to connect with your peers and mark the end of the MagNet conference. This will also be a celebration to honor magazine professionals for their service in the industry with the Volunteer of the year Awards and Magazines Canada will reveal the recipient of the 2018 Magazines Canada Fellowship ( 4 to 6 months paid placement at a member magazine).



Inovva provides state-of-the-art digital tools designed to drive growth in the media, publishing and non-profit sectors. The company delivers forward-thinking solutions and expertise that cover all aspects of audience engagement, subscription fulfilment, sales management, donor stewardship, rights and royalty management, as well as content management for print, web and mobile platforms. Inovva is a wholly owned subsidiary of Equisoft, with head offices located in Montreal, Quebec.


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