Blog: Pivotal

  • Global reach – In many instances a magazine can only be shipped within a certain geographical region, usually based on continental barriers. When the magazine has a digital edition it can have a global reach. However, a website must meet current standards of design to appeal to international audiences for whom print is still a very viable source of information. Europe and Australia, especially, are examples of markets where print magazines still sell in voluminous numbers. A North American magazine’s website needs to be more than just appealing to get their attention. It needs to be exceptional.
  • Search Engine Traffic – Modern websites are designed so that each page has a redirect to another page on the site. This tricks the Google algorithm into seeing multiple pages of the site being exposed at once, even if a visitor is only looking at one page. It is essential that a website does this in a well-designed way. A clunky page with a glut of hyperlinks could easily turn off a visitor.
  • Online access – Modern magazine websites do not just offer a way to subscribe to the print and digital scan of the magazine. Studies show that scrolling through books and magazines on a computer or phone is not considered an enjoyable experience… and not everyone has a tablet to read them on. Most magazines are not formatted to be clicked through, and the smaller screens on phones necessitate pinching and zooming. So magazines should digitize their articles and images so that they appear as simple online articles behind a website paywall. If you have a print or digital subscription, you can read the articles in properly formatted online versions. Portions of these articles can be shared on social media, with a “Sign Up To Read The Rest” prompt appearing after a certain amount of words.
  • Interactivity – When using modern coding language such as HTML5 or CSS, the site will be more interactive for users. By utilizing Smart Objects such as store trackers, auto-play videos, and 360-degree photos, the user can become more engaged, and more likely to click through other parts of the site. It makes reading a magazine article an interactive, instead of passive, experience. This is easily accomplished with websites using the new coding languages, but can be quite a headache with more archaic code. 
  • Pride – Having a modern website signals to your readers, and potential readers, that your magazine is well-loved, and well-regarded. It creates a sense among readers that they are a part of a strong and growing community, which will lead to them being more likely to share the magazine with friends and family who share their interests. It also lends credibility to the magazine amongst people in the community in which they exist. Specialists, experts, and social media personalities are more likely to share content from a site that looks modern, and well designed. They’ll also be more likely to agree to be featured in the magazine, which can draw in multitudes of new readers. 

-James Somerton

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