Release: Welcome On The Water To The Inovva Family!

Inovva is pleased to welcome On The Water Magazine to the growing family on our Publisher Elements suite of tools.

On The Water has been one of the primary sources of information for millions of anglers in the United States for over 20 years. With three regional editions, The Striper Cup fishing competition, a weekly television show and daily online content, On The Water has become the largest fishing and boating magazine in the Northeastern United States. On The Water Outfitters, an E-commerce apparel store, and their weekly fishing reports are other key branches of their Brand!

After an extensive search for the right CRM Platform, On The Water chose to partner with Inovva due to our flexible, easy-to-use, centralized database and our circulation expertise.

“Inovva has been a collaborative, easy partner to work with. From initial contact – demo phase – to conversion and go live. Inovva has delivered as promised. Making the switch with our subscription management system to the Publisher Elements web-based platform has proven to be a smart decision for our company. The flexibility of this centralized database has opened up the door for us to bring multiple touch points of our brand, including the magazine, e-marketing, event marketing, and products all under one umbrella. This will now enable us to better monetize and create more lifetime value with our customers across the USA!”
    ~Neal Larsson GM – On The Water Group

Inovva is proud to have On The Water as a user of our Publisher Elements suite of tools, and we look forward to expanding our partnership even further in the years to come!