Why Your Business Needs an Online Presence

In this digital age, ensuring that your business can be found online is essential to attracting new customers. Today, consumers rely heavily on the internet to find information, buy products or services, or book reservations, and if you can’t be found online, your business is losing out on thousands of potential business opportunities. 

For any company to stay competitive, building a healthy online presence whether it be a website, social media, an e-commerce platform, or a blog is one of the best investments a business can make. Particularly for small, or niche businesses, the online world provides an opportunity to reach out to a global community without any geographical barriers. Having an online business where consumers can easily find information on your product or service with just a click, or engage with your company via social media is not only beneficial for you, but is also one of the best things you can do for your customers. Here are five reasons why it is important to have an online presence:


With a strong social media presence your business has the opportunity to communicate and engage with your current, and potential customers on a more personal and meaningful level. By interacting with your audience, you can build brand loyalty, trust, and confidence in your business, and better understand your customer’s needs. 


The internet makes your business discoverable, and serves as a platform to help your product or service be showcased to the masses. With a strong website, high-quality content and information on your business, customer reviews, employee profiles, and more, your potential customers will be able to find out everything your brand has to offer with just a few clicks. By being searchable online, you can expand your reach and garner new business from a larger customer base outside your physical limits. 


A website is the face of your business and brand to millions of potential customers around the world. With a professional website, your small business can garner credibility and boost its reputation by showcasing credentials, answering customer questions, and sharing customer reviews or testimonials. With the ability to point customers to a high-quality, attractive website your business will leave a positive impression in the consumers mind which will also enhance future sales and revenue. 


With a strong web and social media presence, your business can take advantage of a cost-effective marketing tool that has the ability to reach out to potential customers all over the world, compared to traditional marketing strategies like radio, print, or tv ads that can cost thousands of dollars. Online marketing is essential to any business as the more personalized touch of social media allows customers to easily build trust with your brand and spread the word about your business to friends and family. 


A key reason to build your online presence is to streamline and improve customer service. Compared to traditional business hours, being online gives your customers access to your brand 24/7. With a high-quality website, customers can research your business services or products, check out your business hours, or send you any questions they may have in real-time, without having to wait for your store to open. This gives businesses the opportunity to never miss a lead, and gain a chance to further build a stronger customer relationship that translates into a future sale. 


With an e-commerce website your business can attain new revenue streams. With an online presence you can sell products, services, ad space, or even start an affiliate program. You can also reach customers outside of working hours 24 hours a day, 7 days a week. With greater reach and fewer costs than a traditional brick and mortar store, businesses can easily gain more leads that can be converted into revenue, in a much more cost-effective and efficient way. 

How We Can Help

In these times it’s more important than ever to focus on the online and social media elements of your business. With Digital Elements, our digital marketing service, we can help your business generate new leads and revenue streams by enhancing your web and social media channels.

We specialize in helping companies establish an effective digital presence, especially those that may not have the time, resources, knowledge, skills or are too busy to head their own digital campaigns. With years of experience working with businesses of all sizes we have a deep understanding of the online opportunities to help you achieve any goal, whether that is to increase revenue, generate new leads, or increase brand awareness. 


Our full suite of Digital Marketing services include: 

  •  Social Media Marketing
  • Web Design
  • Paid Advertising
  • Content Creation
  • Search Engine Optimization

With our client, ConnexHealth, we have helped garner a 15% increase in followers, engagement, and website traffic within a 3 month timeframe. By enhancing their social media channels, creating high quality content, monitoring their online presence, and carefully assessing analytics, ConnexHealth has been able to expand their reach, grow brand awareness, and strengthen their business online. We work closely with our clients to ensure we understand their business inside and out, to help create an online strategy that achieves their unique goals. From graphic design, to email marketing, web design, social media management, and more, we are your one-stop-shop for all your online needs. 

Inovva has been an excellent partner for our company. We have well-timed and thoughtful meetings and they are incredibly receptive and responsive to our needs. The team really took the time to get to know our business and who we are to personalize our social media presence and provide high quality, timely and relevant content. We have seen great results in growing our social media presence using Inovva, and I highly recommend this company.

-Medha Saraiya, CEO ConnexHealth