More than ever – maintaining and acquiring new subscription revenue is crucial to the future of any paid magazine. Diversifying revenue streams is a smart way to ensure the long-term success of any magazine.
Many publishers do not have the time or in-house expertise to overcome current and potential circulation challenges, which is why it’s important to consider outsourcing your circulation needs to experts who work with many different publications facing the same challenges.
Audience management is an essential aspect of your brand. At Inovva, our award-winning team has over 50 combined years of experience generating consumer revenue for magazine Publishers. From large publications with over 500,000 paid files, to niche publications with less than 5,000 paid circulation across Canada and the USA. Inovva also has extensive experience with building new audiences for start-up publications. This includes an in-house funding expert who can provide year to year guidance on financial support offered by Heritage Canada and Ontario Creates, which help fund innovative projects that support Canadian content and publishing.
Today, circulation experts are finding new and innovative ways for publishers to diversify their revenue streams, including creating more digital exclusive content, building memberships and other non-print avenues. Our experts are equipped to spend the time to oversee your entire publication to assess and advise on which alternative revenue streams would work for your magazine. From first-hand experience working with magazines of all sizes, we can implement proven strategies to generate more revenue for your publication.
At Inovva we work very closely with our publishing clients to understand their needs, their brand, and their audience. We take the time to understand the goals of the publisher to design custom marketing plans that maintain current readership and generate new audiences. From start to finish, the Inovva team takes care of the day to day circulation needs of the magazine including management, record keeping, and verification for auditing purposes. Our team can also assist with newsstand analysis and recommendations, overseeing printer and supplier relationships, inventory, as well as campaign planning and management to drive more revenue. We also recommend strategies to generate new streams of revenue, such as monetizing content, creating exclusive promotions, digital editions, discount codes, and more.
Inovva provides flexible, customizable and fully integrated software to manage all of your circulation and audience management needs. PublisherElements can help manage every aspect of subscriptions including print and digital subscribers, product offerings, gated access, and memberships all while being fully in compliance with CASL.
PublisherElements will manage all aspect of your circulation including many features that will help grow your consumer revenue – such as :
Like most publishers, you want to spend your time focused on what you love most and putting everything into creating quality content for your readers. Outsourcing your circulation to a team of experts is the perfect and most cost-effective solution to overcome the circulation challenges print & digital publications are facing today.
Get in touch with us today!