Release: Welcoming OptiMYz Magazine to the Inovva Family

Inovva is pleased to welcome OptiMYz Magazine to the growing family on our PublisherElements suite of tools. We look forward to helping them grow their subscriber base by streamlining their front-end and back-end processes, implementing proven circulation strategies, providing outstanding customer service, and enhancing their digital presence.

OptiMYz is one of Canada’s leading women’s wellness magazine, created for women who put their health and wellness first, and strive to look and feel their best! Each issue is bursting with practical advice on health, fitness, nutrition, mental well being, lifestyle and amazing recipes.

OptiMYz is a brand of HUM@Nmedia, Canada’s leading health and wellness media company with a mission to help Canadians live healthier and happier lives. HUM@Nmedia reaches over 3.5 Million active living, educated and health focused Canadians every year.

After an extensive search for the right CRM Platform, OptiMYz chose to partner with Inovva due to our flexible, easy-to-use, centralized database and our circulation expertise.

“Working with Inovva helped us to clarify our options about circulation strategy and fulfillment. Their team showed us how together we can develop a strategy and use PublisherElements and other tools to monitor and grow our circulation.

They provided research and case studies relevant to us and worked behind the scenes on our digital processes and web presence to prepare for the launch of their services. We are impressed by their attention to detail and the depth of their knowledge about our fast-changing industry.”
David Holt
Associate Publisher, OptiMYz Magazine

Inovva and HUM@Nmedia look forward to a great partnership in the years to come!