Release: Welcoming Silver Magazine to the Inovva Family

Inovva is pleased to welcome SILVER Magazine to the growing family on our PublisherElements suite of tools. We look forward to helping Silver Magazine grow their subscriber base by streamlining their processes, implementing proven circulation strategies, providing outstanding customer service, and enhancing their digital presence.

SILVER is part of the portfolio of HUM@Nmedia — Canada’s leading health and wellness media company dedicated to helping Canadians live healthier and happier lives. HUM@Nmedia reaches over 1 million active and health-focused Canadians every year.

After an extensive search for a CRM software that best suited their needs, HUM@Nmedia once again chose to partner with Inovva due to our flexible, easy-to-use, centralized database and our circulation expertise. Silver Magazine joins sister magazine OptiMYz Magazine as the second HUM@Nmedia brand to work in partnership with Inovva. 

“We’re pleased to be working with Inovva.  We can already see that they’re going to bolster our team.  The expertise they have in the critical area of fulfillment–from label runs to customer care–is very reassuring.  We know our customers will be treated well and we’ll have access to the subscription and financial reporting we need. 

The marketing work we are doing with them feels like a real partnership–they bring deep and diverse experience from years in the industry.  They have been around the block and work collaboratively. 

Importantly, they shepherded us through the grant application process.  Now we’re able to launch new campaigns and work to grow our paid subscriber file and build our brand.” 

David Holt 

Editor in Chief, HUM@Nmedia Inc.