Who knew video would find its way into the magazine game so pervasively. No, I’m not talking about physical magazines with videos playing on their pages (this isn’t Harry Potter), I’m talking about magazines all across the world utilizing video content on their websites, Youtube pages, and digital editions to draw in readers… or viewers… or both!
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For decades magazines have been the place where companies and brands come to advertise. Whether its ads for flashy cars, sparkling jewelry, or the latest perfume, magazines have been able to utilize full-page ads as the place to get noticed. But times have changed, and now magazines should start looking at advertising themselves.
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VR and AR have the opportunity to revolutionize the magazine industry. Here's why.
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