Inovva Continues Canadian Expansion with Oyster Group Acquisition

Montreal, Canada, April 24, 2017Inovva is proud to announce that it has acquired the Oyster Group, a Halifax-based company offering circulation management and fulfillment services to regional and specialty magazines in Canada and the United States.

Inovva’s web-based suites of publishing management tools allow publishers to work from a consolidated database, making it easier to track and monetize all activities, products and services. This includes magazine subscriptions, newsletter recipients, contest entries and event attendees.

The transaction makes Inovva the only Canadian provider of audience management services with offices in four provinces: Quebec, Ontario, Alberta and Nova Scotia.

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+2 M

Active Subscribers


+$6 M

in R & D

+$1 M

Renewals &
invoices per year

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“This is very exciting news, The Oyster Group has an excellent reputation in the publishing industry and we are very keen to bring their expertise to our clients. They are well known as a dedicated, hard‑working group of professionals who have been helping publishers build their paid subscriptions for some 25 years.” 

-Brinda Luckoo, President, Inovva

“We spent quite some time looking for the right buyer. Inovva has the personnel, the skills and the vision to ensure ongoing growth for the business we started in 1992. The company shares our values and commitment to both clients and staff. Plus, they have the most extensive range of traditional and digital offerings in Canada.” 

- Faith Drinnan, Oyster Group founder and CEO

A great fit

A smooth transition

Inovva will ensure seamless service continuity to the Oyster Group clients it is assuming. In addition, Oyster Group staff and offices will remain intact, bringing a new standard of service to Atlantic Canada.

Faith Drinnan has been helping magazines acquire and retain subscribers since 1979. While Faith will soon retire from Publishing, Jennifer Taylor, the Oyster Group’s former Vice-President, Client Services, will assume the position of Director of Accounts with Inovva.

 “Jennifer’s extensive leadership as well as great circulation and audience management expertise will be tremendous assets to Inovva’s team,” 

- Brinda Luckoo, President, Inovva

Jennifer Taylor

Director of Accounts

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